Author: Martin Li
YAR 2024 (Photo: Joi Conti Instagram: @joi.conti)
Austin, Texas – YAR Music Festival, produced by 1214 Entertainment, made a powerful debut at the iconic Round Rock Amp, bringing together an inspiring lineup of international, national, and local Asian artists. Designed to spotlight independent Asian talent, YAR was an eclectic blend of diverse genres, immersive cultural experiences, and high-energy performances that captivated festival-goers from across Texas and beyond.
Headliners like Korean-American R&B artist Justin Park and multi-talented Taiwanese artist KIRE delivered standout performances, each bringing their unique style and stories to the Austin stage. Following the festival, PR manager Martin Li interviewed the artists, uncovering their reflections on the night, their creative journeys, and what YAR means to them.
Justin Park: “A Historic Moment for Asian Artists in Austin”
Justin Park at YAR (Photo: Lexy Elder Instagram:@lexy_elder)
Justin Park, a Korean-American R&B and Pop artist based in Los Angeles, has earned international recognition for his soulful sound, with support from artists like BTS, Pink Sweats, and Monsta X. Performing for an enthusiastic crowd at YAR, Park was visibly moved. “I want to thank YAR, first and foremost, for hosting the first-ever Asian festival here in Austin, Texas,” he said. “The crowd was amazing—so many fans came out, and I’m just incredibly thankful.”
Reflecting on how YAR differed from his previous performances, Park highlighted the energy and size of the Austin audience. “I was recently part of a festival in Los Angeles with a large stage, but tonight’s stage was even bigger, and the fans were incredibly engaged. Seeing everyone, especially people from so many backgrounds, singing along with me—it was truly powerful,” he shared.
When asked about his identity as a Korean-American artist, Park opened up about his creative journey. “My ethnicity doesn’t directly impact my music, but being a Korean in America has shaped my experiences. Growing up, it was challenging to connect, but moments like tonight make it worth it,” he said, emphasizing how grateful he is to unite people from diverse backgrounds through music.
Agnez Mo & Justin Park at YAR (Photo: Ches Rivera Instagram:@blvckrosephoto)
As for the YAR lineup, Park expressed his excitement to perform alongside Agnes Mo and to support his friends in North Star Boys (NSB) and KIRE. “It’s amazing to be in a space where so many talented friends are coming together,” he added, celebrating the sense of community and shared passion for the festival.
KIRE: “Returning to Texas with Pride in My Heritage”
KIRE at YAR (Photo: Chie Endo Instagram:@chie_endo)
Taiwanese artist KIRE, known for his skill in music production and social media creativity, shared a heartfelt response to performing in Austin, a city he had always dreamed of visiting. Raised in Houston, Texas, KIRE felt a special connection to the Austin crowd. “This is my first time in Austin, and to be here as part of YAR, representing Asian culture, is an incredible honor,” he said.
KIRE’s unique background as a Taiwanese artist raised in Texas adds depth to his music, as he explains how his identity influences his songwriting. “I grew up listening to hip-hop, K-pop, and Mando-pop. I always incorporate Chinese lyrics in my songs—it’s essential for me to showcase where I come from and represent my heritage authentically,” he said.
A Unifying Experience for Asian Talent and Fans
North Star Boys & Crowd at YAR (Photo: Tony Lam: Ins@tonylam.jpeg)
YAR’s impact extends beyond the music, as festival-goers enjoyed various cultural activities, from a vibrant night market to interactive art exhibits. The festival’s focus on community was evident in its collaborations with local Austin production companies, non-profits, and businesses. The event was a space for discovery, bringing together emerging artists and their fans in a setting that celebrates Asian artistry and the powerful stories it holds.
Both Justin Park and KIRE emphasized their gratitude to YAR and the Austin fans for creating an unforgettable night that bridged cultural and musical boundaries. Park summed it up: “To anyone with a dream, keep pushing forward. Events like YAR show that there’s a place for every voice. Tonight was a blessing, and I’m proud to be a part of it.”
As the YAR Music Festival continues to grow, it promises to be a leading force in championing Asian talent on a global stage, offering audiences a unique fusion of music, culture, and community that will resonate for years to come.
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